Yet Another Technology Blog

What is Google DFP and How to Setup on Your Site?

31 37

DFP i.e DoubleClick for Publishers is a Free comprehensive ad server from Google through which you can sell your ad space available on your website.DoubleClick for Publishers(dfp)

DFP Small Business offers a complete toolkit for managing and growing both directly and indirectly sold advertising including streamlined trafficking, advanced forecasting and reporting, integrated revenue optimization, and direct access to the world’s largest pool of advertisers.

Do Also Read:

10 Ways to earn from Google AdSense.

7 Faqs Regarding Google AdSense that Every Publisher should know

With DFP, you will:

  • Differentiate your inventory with advanced targeting capabilities and the ability to traffic a variety of rich media campaigns with ease.
  • Save staff time and reduce costs with simple and efficient trafficking workflow and an intuitive interface.
  • Make better decisions with comprehensive forecasting and decision-support tools.
  • Improve campaign performance and client satisfaction with detailed and actionable reporting.
  • Enjoy responsive, world-class service organization that boasts industry-leading reliability, 24/7/365 support, and flexible APIs for seamless integration.

Do I need an AdSense account to sign up for DFP Small Business?

Yes, you must have an AdSense account to sign up for DFP Small Business. However, you aren’t required to run AdSense on your site in order to use DFP Small Business.

Benefits of using Google AdSense in DFP Small Business.

If you are using AdSense for your ads unit then you can maximize your website revenue by showing  ads that interest your users.You can also Access the largest network of online advertisers.

How to Setup DFP on your Site.

Step 1: Go to Google DFP and sign in using you Google AdSense Account.

Step 2: Go to DFP –> Inventory –> Ad Units –> New Ad Unit, and create an ad unit with some name and description so you can easily identify ad unit contents.Setup DFP new ad unit

Step 3: Define Placement of your ad unit.

Through Placement, one or more ad units where an advertiser’s ad can be displayed if they want to place ads on more than one unit.

Dfp ad unit placement
Placement of ad units

Step 4: Create an Order

To run a new ad campaign through DFP Small Business, you’ll first need to create a new order. After creating the order, you’ll need to create line items, add creatives, and approve the order before it can serve.

You can create an order in two ways:

  • By running an inventory forecast
  • Manually

Here I’m explaining for Manually.

Go to DFP –> Orders –> New Order. Provide a company name and fill order detail under “new line item.”Set your requirements like Type of ads,Start time,End time,Value CPM etc.

New order and line item in dfp

Step 5: Upload the Ad Creative

After creating an order go to DFP –> Orders –>Line Items and select the “Line Item” to upload your creative ads in the form of image or flash.Upload the Ad Creative

Step 6 :Get Ad tags or codes for your site

This last step as we are almost over.To get your Ad Tags Go to DFP –> Inventory –> Generate Tags.Copy your Codes and paste it in your site.

Please share this post if you liked it.Comment will be appreciated.

You might also like

Leave A Reply

Your email address will not be published.

31 Comments
  1. ashish says

    Seems great…

    1. Ankit Kumar says

      Yes it is worth trying.

  2. TechGopal says

    ohh really nice program i never read about it…
    i am going to try it for my blog…….

  3. RealTimeTricks says

    Amazing you have revealed the secrets of labnol ads.

    1. Ankit Kumar says

      It is not a secret, but yes many didn’t know about this feature of DFP.Thanks for your comment and keep visiting.

  4. techberth says

    thanks,
    Can it be used as an alternative for adsense?

  5. Akash Shastri says

    Thanks for this informative post. Gonna try it for sure..

  6. Dewalt dc720ka says

    Hi, I just received email from google this morning, but i don’t know clearly about this busniess.So if I use DoubleClick for Publishers , I can earn more income than Adsense ?

  7. Raj @ Make Money Blogging says

    what is the rate of success you get through DFP..? is it really worth to try their services..??

  8. Ankit Kumar says

    It really works bro.Top ad(leaderboard ) above is served by DFP and my cpm and cpc has increased about 20%.Labnol is also using DFP.

  9. manju says

    i am going to try it on my blog. it will certainly increase my earning. one thing i want to ask you that i will get fixed money for it or pay per click.

    1. Ankit Kumar says

      You will get paid for both if both CPM and PPC ads are served through DFP.Also you can increase CPC rate by setting rule.
      If you have any further doubt ask via comments.

  10. jk71 says

    Hi. Just a quick question.

    Im confused atthe point where you upload an ad creative.

    All I want is for google to serve ads from other people, so why do I have to upload an image or anything for that matter if all I want is google to serve ads to my website?

    Regards

    1. Ankit Kumar says

      After creating orders go to Orders > Select your orders > Line Items and select the “Line Item” to upload your creative ads in the form of image or flash or even third party scripts.

      To show inhouse ads you have to uploads your own ads.By this you can serve both Adsense ads and your own ads.

      1. Sarhari says

        I pasted the coding in a html file but i didnt get any ads from google.. can u help me?

      2. Sarhari says

        I pasted the coding in a html file but i didnt get any ads from google.. can u help me?

  11. Jojo620000 says

    actually google adsense allows only upto 3 ads on a page… but with google dfp i can add more than 3 (like 1 from dfp and 3 from adsense).   Will adsense disable my account?

    1. Ankit Kumar says

      Yes Google will soon disable.But if you are using Google dfp to show only in house ads then it will be fine.

  12. Jojo620000 says

    actually google adsense allows only upto 3 ads on a page… but with google dfp i can add more than 3 (like 1 from dfp and 3 from adsense).   Will adsense disable my account?

    1. Ankit Kumar says

      Yes Google will soon disable.But if you are using Google dfp to show only in house ads then it will be fine.

  13. tuan says

    Hi Ankit,

    Great post, however, I’m still confused on how the ads are published. I work with two third party agencies. I want agency A to be primary and agency B to fill in remaining impressions, however, if ads can not fill I want to place my own social media ads. Currently, I get empty white ads or public service announcement ads. I want to maximize my ad space without adsense.

    any suggestions…

    thanks

  14. tuan says

    Hi Ankit,

    Great post, however, I’m still confused on how the ads are published. I work with two third party agencies. I want agency A to be primary and agency B to fill in remaining impressions, however, if ads can not fill I want to place my own social media ads. Currently, I get empty white ads or public service announcement ads. I want to maximize my ad space without adsense.

    any suggestions…

    thanks

  15. Rahul @ SabKu6Free.in says

    Thanks for this real piece of Ankit. I really didn’t know about that part of adsense. I am definitely going to try DFP now. :)

  16. Lionel says

    Thanks for sharing this awesome post with us. I ‘ll surely try this on my personal blog.

  17. Ashish Chandra says

    In orders settings, will i need to individually contact the company or just put some name? Kindly clarify. I have not any direct advertisers or ad networks other than Adsense, should I use DFP?

    1. Ankit Kumar says

      If you don’t have any third party advertiser then put your name and your in house ads

  18. Fareed Shamsi says

    I still doesn’t understand what is creative and how to make it?

    can anyone clear my question??

    1. Ankit Kumar says

      Creative is just ads. Just follow instruction to crate it .

  19. Shell Mike says

    Thanks for this informative post. Gonna try it for sure..

  20. Yathiraj S Padavinangady says

    how to create responsive ads using google DFP? anybody can help me?

  21. Fone Radar says

    Nice tutorial for how to setup dfp and adsense but if can you please let me know how to make dfp ads responsive!