What is wordpress?

WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time.

wordpress

The core software is built by hundreds of community volunteers, and when you’re ready for more there are thousands of plugins and themes available to transform your site into almost anything you can imagine. Over 25 million people have chosen WordPress to power the place on the web they call “home”.

According to Wikipedia

WordPress is an open source Content Management System (CMS), often used as a blog publishing application, powered by PHP and MySQL. It has many features including a plug-in architecture and a template system.

WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day.

About WordPress.org

On this site you can download and install a software script called WordPress. To do this you need a web host who meets the minimum requirements and a little time. WordPress is completely customizable and can be used for almost anything. There is also a service called WordPress.com which lets you get started with a new and free WordPress-based blog in seconds, but varies in several ways and is less flexible than the WordPress you download and install yourself.

What You Can Use WordPress For

WordPress started as just a blogging system, but has evolved to be used as full content management system and so much more through the thousands of plugins, widgets, and themes; WordPress is limited only by your imagination.

A Little History

WordPress was born out of a desire for an elegant, well-architectured personal publishing system built on PHP and MySQL and licensed under the GPLv2 (or later). It is the official successor of b2/cafelog. WordPress is fresh software, but its roots and development go back to 2001. It is a mature and stable product. We hope by focusing on user experience and web standards we can create a tool different from anything else out there.

Features

WordPress has a web template system using a template processor. Users can re-arrange widgets without editing PHP or HTML code; they can also install and switch between themes. The PHP and HTML code in themes can also be edited for more advanced customizations. WordPress also features integrated link management; a search engine-friendly, clean permalink structure; the ability to assign nested, multiple categories to articles; and support for tagging of posts and articles. Automatic filters are also included, providing standardized formatting and styling of text in articles (for example, converting regular quotes to smart quotes). WordPress also supports the Trackback and Pingback standards for displaying links to other sites that have themselves linked to a post or article. Finally, WordPress has a rich plugin architecture which allows users and developers to extend its functionality beyond the features that come as part of the base install.

Native applications exist for android, iPhone/iPod Touch, and Blackberry which provide access to some of the features in the WordPress Admin panel and work with WordPress.com and many WordPress.org blogs.

Awards

In 2007 WordPress won a Packt Open Source CMS Award.

In 2009 WordPress won the best Open Source CMS Award.

Releases

Most WordPress releases are code named after well-known jazz musicians starting after version 1.0

Future

After the release of WordPress 3.0, Matt Mullenweg updated the WordPress blog letting the community know that his team will be taking a release cycle off from the WordPress software to focus on expanding and improving the WordPress community. The release of WordPress 3.1 and 3.2 will be due early 2011 and in the first half of 2011, respectively. Upon the release of 3.2 version, the minimum requirement PHP version and MySQL will be raised as well.

Vulnerabilities

Many security issues were uncovered in the software, particularly in 2007 and 2008. According to Secunia, WordPress in April 2009 had 7 unpatched security advisories (out of 32 total), with a maximum rating of “Less Critical”. Secunia maintains an up-to-date list of WordPress vulnerabilities.

In January 2007, many high-profile Search Engine Optimization (SEO) blogs, as well as many low-profile commercial blogs featuring AdSense, were targeted and attacked with a WordPress exploit. A separate vulnerability on one of the project site’s Web servers allowed an attacker to introduce exploitable code in the form of a to some downloads of WordPress 2.1.1. The 2.1.2 release addressed this issue; an advisory released at the time advised all users to upgrade immediately.

In May 2007, a study revealed that 98% of WordPress blogs being run were exploitable because they were running outdated and unsupported versions of the software.

In a June 2007 interview, Stefen Esser, the founder of the PHP Security Response Team, spoke critically of WordPress’s security track record, citing problems with the application’s architecture that made it unnecessarily difficult to write code that is secure from Sql injection vulnerabilities, as well as some other problems.

Please share us about you experience with wordpress.

You may like try wordpress. Download it from here.

References:-

Search Engine Optimization Starter Guide

SEO is an acronym for “search engine optimization” or “search engine optimizer.”

search-engine-optimization-seo

According to Wikipedia

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.

Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:-

  • Review of your site content or structure
  • Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
  • Content development
  • Management of online business development campaigns
  • Keyword research
  • SEO training
  • Expertise in specific markets and geographies.

Keep in mind that the Google search results page includes organic search results and often paid advertisement (denoted by the heading “Sponsored Links”) as well. Advertising with Google won’t have any effect on your site’s presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results. Free resources such as Webmaster Tools, the official Webmaster Central blog, and our discussion forum can provide you with a great deal of information about how to optimize your site for organic search. Many of these free sources, as well as information on paid search, can be found on Google Webmaster Central.

Before beginning your search for an SEO, it’s a great idea to become an educated consumer and get familiar with how search engines work. We recommend starting here:

* Google Webmaster Guidelines

* Google 101: How Google crawls, indexes and serves the web.

If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.

Some useful questions to ask an SEO include:

  • Can you show me examples of your previous work and share some success stories?
  • Do you follow the Google Webmaster Guidelines?
  • Do you offer any online marketing services or advice to complement your organic search business?
  • What kind of results do you expect to see, and in what time frame? How do you measure your success?
  • What’s your experience in my industry?
  • What’s your experience in my country/city?
  • What’s your experience developing international sites?
  • What are your most important SEO techniques?
  • How long have you been in business?
  • How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?

While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site’s presence in Google, or even the removal of your site from our index. Here are some things to consider:

  • Be wary of SEO firms and web consultants or agencies that send you email out of the blue.
  • No one can guarantee a #1 ranking on Google.
  • Be careful if a company is secretive or won’t clearly explain what they intend to do
  • You should never have to link to an SEO.
  • Choose wisely.
  • Be sure to understand where the money goes.
  • What are the most common abuses a website owner is likely to encounter?
  • What are some other things to look out for?

There are a few warning signs that you may be dealing with a rogue SEO. It’s far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:

o owns shadow domains

o puts links to their other clients on doorway pages

o offers to sell keywords in the address bar

o doesn’t distinguish between actual search results and ads that appear on search results pages

o guarantees ranking, but only on obscure, long keyword phrases you would get anyway

o operates with multiple aliases or falsified WHOIS info

o gets traffic from “fake” search engines, spyware, or scumware

o has had domains removed from Google’s index or is not itself listed in Google

If you feel that you were deceived by an SEO in some way, please share with us.

Check out GOOGLE  Search Engine Optimization Starter Guide!

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