Improve your AdSense Earning by Simple Tips and Tweaks

Here are Some Simple but effective Tips and Tweaks which can improve your AdSense earning.increase adsense earning

#1 Using Google DFP

Google DFP (Double Click For Publisher) is a free comprehensive ad server from Google through which you can sell your ad space available on your website. Using DFP you can serve your own ads or promotions to promote your own content or services. But the main benefit is that you can maximize your earnings by integrating DFP with AdSense.

You can also set a rule to serve Google ads only if CPM is higher than what you have chosen. If the CPM is less, then it will show in-house ads instead of Google ads. Now to show Google ads in your site, Google has to compete with an external ads which leads to higher revenue . Refer this tutorial How To Setup Google DFP to use DFP in your site.

#2 A/B Split Testing

If you are not sure that which Ad format will perform better for your site, then you can do A/b split Testing suggested by AdSense Team. By A/B split testing you can rotate two ad units of different formats, showing each 50% of the time. In this way you can decide which ad unit is better performing for you.

For A/B Split Testing first you have to make two custom Channels, one for each ad unit.

Now place your ads codes between this Java Script.

<script type=”text/javascript”>
 var random_number = Math.random();
 if (random_number < .5){
 //your first ad unit code goes here
 } else {
 //your second ad unit code goes here
 <script type=”text/javascript”src=””></script>

Here you have to replace “//your first ad unit code goes here” with your ad code.

#3 Make Use of Channels

You can create custom channels for tracking your each and individual ad performance in your site and thus provide deeper level of analysis. Thus you can evaluate which ad unit or even site perform better and which locations will enable you to realize your maximum earning potential.

More on Custom AdSense Channels.

#4 Use Targetable Ads

AdWords Advertiser can advertise on your website by two ways.  First way is through contextual ads i.e. ads which are based on content of your website and second way is by Placement ads that you create through custom channels.

AdWords premium advertisers can target your website if you use targetable custom channels. As Premium advertiser pay more to Google that means you will earn more per click as  AdSense publishers.
Here is a great video by Lisa

#5 Make use of Section targeting.

By using Section Targeting you can suggest your main Keywords or content to Google, so they can show more relevant ads in your site. By doing so you are emphasizing your main content and instructing Google to leave rest of your website section like comment and sidebar etc for serving better contextual ads.

To use Section Targeting add following codes before your main content.

<!– google_ad_section_start –>

Then add following code after end of your main content

<!– google_ad_section_end –>

Read more…

#6  Competitive Ad Filter

You can filter competitive ads by blocking  low paying ads to earn more revenue from AdSense.  Although it is highly targeted to your content but there are chance of showing  low performing ads.

Learn more..

#7 Implement AdSense for Search

It is recommended that you use AdSense for search as it has two benefits. First your users don’t have to leave your site for search and second you can also earn from it.

#8 Make Blending Ads

There are more chances of clicking ads on your site if you have blending ads. So to create blending ads you can make background color of your ad same as your website’s background color. When you blend your ads with your site then user will think it is a part of your website and not an ad. In this way your CTR increases and also your website also looks good if it shows blending ads.

If you opting to show Links ads on your website then better make background color same as you navigation menu so as to increase CTR.

#9 Size Matters

If you want to earn more from AdSense then display big banners. Best recommended ad sizes are 336×280, 300×280, 160×600,728×90. Don’t shy to show your ads and always display ads near the top of your pages.

#10 High Paying Niches

Niche is also responsible of your earning from AdSense. If you have website of low paying Niche, then your earning will be also low. So do some research before writing and write content which belongs to highest paying niches. I suggest to use free Google Keyword tool for research.

Related: 10 Ways to earn from Google AdSense.

Serve Your Own Ads with Google DFP for Double Benefit

DFP i.e DoubleClick for Publishers is a Free comprehensive ad server from Google through which you can sell your ad space available on your website.DoubleClick for Publishers(dfp)

But the main advantages of using Google DFP is that you can increase your AdSense income by increasing Average CPM. With DFP you can easily set a simple rule to show ads only of higher CPM for eg. 5$ and above. If CPM is lower than what you have set then it will not show any advertisement. But you can serve you own ads(in-house ads) in place of no advertisements.

Recommended reading:

  1. 8 Common Ad Placement Mistakes,That Violates Google Adsense Policies
  2. 10 Ways to earn from Google AdSense.
  3. 7 Faqs Regarding Google AdSense that Every Publisher should know

Thus you will have two Benefits of using Google DFP. One that is your earning will increase and second you can serve your own ads for your promoting your own content.

If you are regular visitors of Aka Digital Inspiration then you have seen Amit Agarwal showing in-house ads by google Dfp.Here are two In house ads by Labnol served by Google DFP.

In house ads by labnol

<image credit>

How to serve your own ads with DFP ?

First you have to setup Google DFP on your site,Read this tutorial for DFP setup and then Set a CPM threshold limit that is 10-20% higher than your current CPM. Upload your ad Image or banner to serve your In-House ads.

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8 Common Ad Placement Mistakes,That Violates Google Adsense Policies

Google Adsense is King of all Advertising network,but to maintain account, strict policy should be followed.Thousand of Adsense Publishers are getting banned from Google due to Adsense Policy violation.Google does this to protect interest of advertisers.

A lot of question asked by Newbie whether they placed Ad perfectly or not. So here I’m listing Top 8 Ad Placement Mistakes.

Do Read:

  1. What is Google DFP and How to Setup on Your Site?
  2. 7 Faqs Regarding Google AdSense that Every Publisher should know
  3. 10 Ways to earn from Google AdSense.

1) Ads in Software

Never place ads in Software,Google don’t allows it.

Ads in Software

2) Aligning images with ads

Publishers may not attempt to associate specific images with the individual ads appearing on their sites. Such an implementation may confuse users and lead invalid clicks.

Wrong Ad placement

3) Ads under drop down menus

According to Google Adsense we cannot place ads under dropdown menus as it may lead accidental click.

Ads under dropdown Menues

4) Placing ads under a misleading heading

Publishers often try to mislead users with by placing ads under irrelevant heading which increases chances of clicking ads,but by doing so they are violating Adsense policies.


Placing ads under a misleading heading

5) Placing ad which is difficult to distinguish ads and contents

Publishers may not implement Google ads in a manner that disguises the ads in any way. In order to maintain a good user experience, it is important for publishers to clearly distinguish Google ads from site content.

Placing ad which is difficult to distinguish ads and contents

6) Formatting content to mimic ads

As already said, Publishers may not implement Google ads in a manner that disguises the ads in any way.

Formatting content to mimic ads

7) Formatting links to mimic ads

Publisher are not permitted to place link ads between external ads so that they look same.Because it is difficult to tell the hyperlinked content apart from the ad.

Formatting links to mimic ads

8) Adding Google ads in emails

Google Adsense program does not permit AdSense ad code to be placed in email messages or newsletters.

If you are still in doubt then feel free to ask by commenting here or Clarify you doubt by Adsense team.


What is Google DFP and How to Setup on Your Site?

DFP i.e DoubleClick for Publishers is a Free comprehensive ad server from Google through which you can sell your ad space available on your website.DoubleClick for Publishers(dfp)

DFP Small Business offers a complete toolkit for managing and growing both directly and indirectly sold advertising including streamlined trafficking, advanced forecasting and reporting, integrated revenue optimization, and direct access to the world’s largest pool of advertisers.

Do Also Read:

10 Ways to earn from Google AdSense.

7 Faqs Regarding Google AdSense that Every Publisher should know

With DFP, you will:

  • Differentiate your inventory with advanced targeting capabilities and the ability to traffic a variety of rich media campaigns with ease.
  • Save staff time and reduce costs with simple and efficient trafficking workflow and an intuitive interface.
  • Make better decisions with comprehensive forecasting and decision-support tools.
  • Improve campaign performance and client satisfaction with detailed and actionable reporting.
  • Enjoy responsive, world-class service organization that boasts industry-leading reliability, 24/7/365 support, and flexible APIs for seamless integration.

Do I need an AdSense account to sign up for DFP Small Business?

Yes, you must have an AdSense account to sign up for DFP Small Business. However, you aren’t required to run AdSense on your site in order to use DFP Small Business.

Benefits of using Google AdSense in DFP Small Business.

If you are using AdSense for your ads unit then you can maximize your website revenue by showing  ads that interest your users.You can also Access the largest network of online advertisers.

How to Setup DFP on your Site.

Step 1: Go to Google DFP and sign in using you Google AdSense Account.

Step 2: Go to DFP –> Inventory –> Ad Units –> New Ad Unit, and create an ad unit with some name and description so you can easily identify ad unit contents.Setup DFP new ad unit

Step 3: Define Placement of your ad unit.

Through Placement, one or more ad units where an advertiser’s ad can be displayed if they want to place ads on more than one unit.

Dfp ad unit placement
Place ment of ad units

Step 4: Create an Order

To run a new ad campaign through DFP Small Business, you’ll first need to create a new order. After creating the order, you’ll need to create line items, add creatives, and approve the order before it can serve.

You can create an order in two ways:

  • By running an inventory forecast
  • Manually

Here I’m explaining for Manually.

Go to DFP –> Orders –> New Order. Provide a company name and fill order detail under “new line item.”Set your requirements like Type of ads,Start time,End time,Value CPM etc.

New order and line item in dfp

Step 5: Upload the Ad Creative

After creating an order go to DFP –> Orders –>Line Items and select the “Line Item” to upload your creative ads in the form of image or flash.Upload the Ad Creative

Step 6 :Get Ad tags or codes for your site

This last step as we are almost over.To get your Ad Tags Go to DFP –> Inventory –> Generate Tags.Copy your Codes and paste it in your site.

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7 Faqs Regarding Google AdSense that Every Publisher should know

Few days back I have shared how to earn with Google AdSense and now I’m sharing FAQS about invalid clicks and keeping your AdSense account in good standing.


#1 I accidentally clicked on my own ads. Will this cause a problem for my account?

Although publishers are not permitted to click on their own ads for any reason, but accidental clicks may occur. So you don’t panic and see that it never occur again. Rest assured that your account is being properly credited for all clicks and impressions.

#2 Can I view my own site without generating invalid impressions?

Yes Google AdSense allows you to view your own pages without generating invalid impressions. However, please keep in mind that clicking on your own ads is strictly prohibited.

#3 Can Google block my IP address or the IP addresses of my users?

As IP addresses can be allocated from various sources which limit valid clicks, so Google will never block IP address provided by publishers.

#4 I noticed some unusual click activity on my account. How can I protect myself from invalid clicks?

If you suspect that invalid clicks may have resulted from a visitor to your site, then you must report this to AdSense team. Be aware of who’s visiting your site. Use Google Analytics to get detailed information about your site visitors, and be on the lookout for any suspicious user behavior. Also avoid partnering with untrusted / low-quality parties. If you see something suspicious after following the tips you can notify them from here.

#5 I expect a significant increase in my site traffic. Do I need to report it?

There is no need to notify them but be sure that all clicks and impression should be valid. Don’t involve in arbitrage as it is against their law.

#6 Can I use my own AdSense for search box to perform my searches?

I strongly recommend that you do not use the AdSense for search box on your site to perform searches yourself as it is against their TOS. Use and Google toolbar for search queries.

#7 My reports are showing clicks on my ads but no earnings. What’s going on?

This is done in order to protect the interests of publishers as well as advertisers, Google monitors clicks on Google ads to prevent any abuse of the AdSense program like invalid clicks and impressions.

For more information visit AdSense program Policy.

Related: 10 Ways to earn from Google AdSense.

10 Ways to earn from Google AdSense.

Few days back I got AdSense approved from Google and I’m thinking of ways earning from it. I did a research and came to a conclusion whose result is this article. If you have got AdSense approved and don’t know how to use it here are some ways you can earn money from Google AdSense.

For Website or Blog owners

1) AdSense for Content

Display ads that are targeted to your site’s content or audience.Website owners can enroll in this program to enable text, image, and video advertisements on their websites. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis.

2) AdSense for

AdSense for Feeds, a version of AdSense that runs on RSS and Atom feeds.

3) AdSense for

AdSense allows website owners to place Google search boxes on their websites. When a user searches the Internet or the website with the search box, Google shares 51% of the advertising revenue it makes from those searches with the website owner. However the publisher is paid only if the advertisements on the page are clicked; AdSense does not pay publishers for mere searches.

4) AdSense for mobile

Unlock the revenue potential of your mobile site with targeted Google ads. Just like AdSense for content, Google matches advertisements to the content of a website — in this case, a mobile website.

5) AdSense for domains.domain-parked-byadsense

AdSense for domains allows publishers with unused domains to help users reach relevant information by presenting content on the domains.This offers domain name owners a way to monetize domain names that are otherwise dormant.

For without Website

6) AdSense for video in YouTube

AdSense for video allows publishers with video content to generate revenue using earn-with-youtubead placements from Google’s extensive Advertising network including popular YouTube videos.

7) Participate in Revenue sharing Forums or Website

If you are willing to do guest blogging, then you can give importance to Google AdSense Revenue Sharing sites and make money through AdSense. For example Simpy,Squidoo.

8 ) Hubpages.earn-with-hubpages

Hubpages provides you with easy access to the Internet’s top income generating tools: Google ads and eBay and Amazon offers. The opportunity to earn more and more royalties over time simply by writing good content as content is king.

You will get a percentage of the AdSense exposures from your Hubs

9) Flixya

A social network that puts 100% ad revenue in your pocket. We’ve built the tools for you to share your videos, photos, and blogs. Your place to make friends, earn money, network and more.

10) Google Affiliate.

Google Affiliate Network connects advertisers and publishers who want to increase sales and drive leads through affiliate marketing.Earn through per referral.