DFP i.e DoubleClick for Publishers is a Free comprehensive ad server from Google through which you can sell your ad space available on your website.
But the main advantages of using Google DFP is that you can increase your AdSense income by increasing Average CPM. With DFP you can easily set a simple rule to show ads only of higher CPM for eg. 5$ and above. If CPM is lower than what you have set then it will not show any advertisement. But you can serve you own ads(in-house ads) in place of no advertisements.
- 8 Common Ad Placement Mistakes,That Violates Google Adsense Policies
- 10 Ways to earn from Google AdSense.
- 7 Faqs Regarding Google AdSense that Every Publisher should know
Thus you will have two Benefits of using Google DFP. One that is your earning will increase and second you can serve your own ads for your promoting your own content.
If you are regular visitors of Labnol.org Aka Digital Inspiration then you have seen Amit Agarwal showing in-house ads by google Dfp.Here are two In house ads by Labnol served by Google DFP.
How to serve your own ads with DFP ?
First you have to setup Google DFP on your site,Read this tutorial for DFP setup and then Set a CPM threshold limit that is 10-20% higher than your current CPM. Upload your ad Image or banner to serve your In-House ads.
Comment will be appreciated.Share this if you liked it.