Search Engine Optimization (SEO) is a web marketing technique that helps websites ranked higher than the other sites by the search engines. It is very important for your website to get listed on the top as only the top listed websites are considered as more relevant when compared to those on the last. SEO helps your website get noticed by the search engines. Each search engine has its own website ranking criteria. The SEO studies all the different criteria so that your website is top listed in almost every search engine.
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How Does an SEO Work?
An SEO studies the several activities of search engines. These activities are named as Crawling, Indexing, Processing, Calculating Relevancy and Retrieving. It also studies the limitations of the search engines. SEO helps optimize the pages to help the already efficient search engine index and classify the pages to get high rankings.
While searching for results the search engines calculate relevancy of the millions of pages using various algorithms to know keyword density or links. Each search engine considers a few of the various algorithms. So each engine shows a different list. It also changes the algorithms periodically. SEO devotes more efforts on studying this aspect of the search engines like Google, Yahoo, Bing, etc and help the websites keep updating the content.
Three of the SEO Professionals’ Gadgets are:
1) Similar Page Checker
You have a website with content on a particular subject. There could be websites on the Internet with similar content. Even the pages in your own website can carry similar content. This generally happens with the pages of dynamic product catalog. Similar Page Checker tool checks the percentage of similarity of content in different websites and in your own website. It also recognizes the paragraphs and lines that can be changed to minimize the similarity.
2) Search Engine Spider Simulator
Not being humans, the search engines are only text driven. Those are not intelligent enough to feel the creatively and beautifully designed websites and notice the movements and sounds. The java scripts, flash movies, frames, password-protected pages and directories go unnoticed. By running the Spider Simulator the users can know if the spider can view all these features. This tool simulates a search engine which displays the flash-based content, java script, images, sound and movie files that are get unnoticed by the search engine because of its limitations. The hyperlinks are also displayed by the Search Engine Spider Simulator. The search engine followed the hyperlinks.
3) Backlink Builder
One of the most important factors that help your website ranked higher is the presence of quality backlinks. This is given a top consideration in Search Engine Optimization. The tool called Backlink Builder creates potential backlinks with the websites with the same theme as yours. It also searches for “Add link” or “Add site” or “Add URL” or “Add article” or “Submit URL”, etc., or in multiple combinations of these key phrases of the specified websites.