
The goal of any SEO endeavor is to improve one’s position in SERP rank tracker free or paid results. You can achieve this aim by using either of these two approaches: automated or manual SEO. But there are conflicting details about what these two approaches to SEO practice entail. Besides, you may not know the right approach to use, based on the size of your SEO project. Here are some of the most vital details about these two methods of carrying out SEO work to help you understand them. The details are based on the core differences between manual and automated SEO practice.
Manual SEO
Manual SEO entails the physical implementation of all the strategies of on-page and off-page SEO strategies. An individual or team of professionals take the time to carry out every single assignment that forms the SEO project. For example, the experts start by examining every aspect of the site to determine its SEO strengths and weaknesses. The team then develops a comprehensive plan for an SEO project. The plan may involve manually looking for and fixing broken links, developing backlinks, and changing the content that is on the site. Also, as part of manual SEO, the team of experts may physically correct all the flaws that are found on the website as part of the process. Thus, the bottom line of manual SEO is that the marketers carry out all the activities without relying on software.
One of the significant benefits of manual SEO is that it allows professionals to be comprehensive when carrying out the tasks. If you take the time to build links, for example, you will end up getting high-quality connections as opposed to what usually happens when you rely on software to do the task. Moreover, many search engines favor sites that have few but high-quality backlinks to those which develop hundreds of links within a brief time. Therefore, using manual SEO helps you to be authentic and thorough in your work.
However, it is necessary to point out that if you rely on manual SEO, you may not be effective in doing your SEO work. It takes a long time to complete basic tasks for any site. For example, it is very tedious to look for all the broken links on your site and fix them. Also, if you must evaluate the way your site competes with others in your industry, then you need a lot of time to carry out the assignment. Thus, it is apparent that you cannot optimize a large site within the required time if you use the manual method.
Automated SEO

Automated SEO is based on specialized software programs. The programs automatically carry out all the tasks that are related to SEO work. Once you connect the application to your site, the software automatically starts to evaluate the site and fix all the flaws that it finds. Also, the program does many other SEO-related tasks such as building backlinks, researching on keywords, and finding and fixing broken or missing links.
One of the significant benefits of using automated SEO is that the method is highly efficient. If you must optimize several sites or one large website, then you can complete the task within the shortest time possible by relying on automated SEO. It is easy to do a lot using the software because you do not have to carry out every task manually.
Similarly, using automated SEO may be advantageous because it helps you make your site to be very friendly to search engines. Programs that do automated SEO work have been designed to optimize websites for the leading search engines. Thus, when you use such programs, you end up benefiting from the way they address all the faults in your site and make it easy for the spiders to find, read and index the content.
However, the biggest flaw of using automated SEO is related to the content of your site. Automated SEO cannot generate content. Regardless of whether you use the program or not, you need to write the content that you post on your website physically.
Related : Search Engine Optimization Starter Guide
In conclusion, there are marked differences between automated and manual SEO practices. Whereas automated SEO relies on special software programs, humans do manual SEO. However, manual SEO is the best way to use if you have the time to optimize a small site. If you need to deal with large or several sites, then you must use the automated SEO approach.
I think automated SEO should be done to some certain extent and many things should be optimized manually especially portions which has text in them like meta titles, meta descriptions, alt tags, slugs and many more. I personally use automation plugins like all nofollow links in the blog so that our website authority is not hurt by spam or low-quality dofollow links.