What is Google DFP and How to Setup on Your Site?

DFP i.e DoubleClick for Publishers is a Free comprehensive ad server from Google through which you can sell your ad space available on your website.DoubleClick for Publishers(dfp)

DFP Small Business offers a complete toolkit for managing and growing both directly and indirectly sold advertising including streamlined trafficking, advanced forecasting and reporting, integrated revenue optimization, and direct access to the world’s largest pool of advertisers.

Do Also Read:

10 Ways to earn from Google AdSense.

7 Faqs Regarding Google AdSense that Every Publisher should know

With DFP, you will:

  • Differentiate your inventory with advanced targeting capabilities and the ability to traffic a variety of rich media campaigns with ease.
  • Save staff time and reduce costs with simple and efficient trafficking workflow and an intuitive interface.
  • Make better decisions with comprehensive forecasting and decision-support tools.
  • Improve campaign performance and client satisfaction with detailed and actionable reporting.
  • Enjoy responsive, world-class service organization that boasts industry-leading reliability, 24/7/365 support, and flexible APIs for seamless integration.

Do I need an AdSense account to sign up for DFP Small Business?

Yes, you must have an AdSense account to sign up for DFP Small Business. However, you aren’t required to run AdSense on your site in order to use DFP Small Business.

Benefits of using Google AdSense in DFP Small Business.

If you are using AdSense for your ads unit then you can maximize your website revenue by showing  ads that interest your users.You can also Access the largest network of online advertisers.

How to Setup DFP on your Site.

Step 1: Go to Google DFP and sign in using you Google AdSense Account.

Step 2: Go to DFP –> Inventory –> Ad Units –> New Ad Unit, and create an ad unit with some name and description so you can easily identify ad unit contents.Setup DFP new ad unit

Step 3: Define Placement of your ad unit.

Through Placement, one or more ad units where an advertiser’s ad can be displayed if they want to place ads on more than one unit.

Dfp ad unit placement
Placement of ad units

Step 4: Create an Order

To run a new ad campaign through DFP Small Business, you’ll first need to create a new order. After creating the order, you’ll need to create line items, add creatives, and approve the order before it can serve.

You can create an order in two ways:

  • By running an inventory forecast
  • Manually

Here I’m explaining for Manually.

Go to DFP –> Orders –> New Order. Provide a company name and fill order detail under “new line item.”Set your requirements like Type of ads,Start time,End time,Value CPM etc.

New order and line item in dfp

Step 5: Upload the Ad Creative

After creating an order go to DFP –> Orders –>Line Items and select the “Line Item” to upload your creative ads in the form of image or flash.Upload the Ad Creative

Step 6 :Get Ad tags or codes for your site

This last step as we are almost over.To get your Ad Tags Go to DFP –> Inventory –> Generate Tags.Copy your Codes and paste it in your site.

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31 thoughts on “What is Google DFP and How to Setup on Your Site?”

    • It is not a secret, but yes many didn’t know about this feature of DFP.Thanks for your comment and keep visiting.

      Reply
  1. Hi, I just received email from google this morning, but i don’t know clearly about this busniess.So if I use DoubleClick for Publishers , I can earn more income than Adsense ?

    Reply
  2. It really works bro.Top ad(leaderboard ) above is served by DFP and my cpm and cpc has increased about 20%.Labnol is also using DFP.

    Reply
  3. i am going to try it on my blog. it will certainly increase my earning. one thing i want to ask you that i will get fixed money for it or pay per click.

    Reply
    • You will get paid for both if both CPM and PPC ads are served through DFP.Also you can increase CPC rate by setting rule.
      If you have any further doubt ask via comments.

      Reply
  4. Hi. Just a quick question.

    Im confused atthe point where you upload an ad creative.

    All I want is for google to serve ads from other people, so why do I have to upload an image or anything for that matter if all I want is google to serve ads to my website?

    Regards

    Reply
    • After creating orders go to Orders > Select your orders > Line Items and select the “Line Item” to upload your creative ads in the form of image or flash or even third party scripts.

      To show inhouse ads you have to uploads your own ads.By this you can serve both Adsense ads and your own ads.

      Reply
      • I pasted the coding in a html file but i didnt get any ads from google.. can u help me?

      • I pasted the coding in a html file but i didnt get any ads from google.. can u help me?

  5. actually google adsense allows only upto 3 ads on a page… but with google dfp i can add more than 3 (like 1 from dfp and 3 from adsense).   Will adsense disable my account?

    Reply
  6. actually google adsense allows only upto 3 ads on a page… but with google dfp i can add more than 3 (like 1 from dfp and 3 from adsense).   Will adsense disable my account?

    Reply
  7. Hi Ankit,

    Great post, however, I’m still confused on how the ads are published. I work with two third party agencies. I want agency A to be primary and agency B to fill in remaining impressions, however, if ads can not fill I want to place my own social media ads. Currently, I get empty white ads or public service announcement ads. I want to maximize my ad space without adsense.

    any suggestions…

    thanks

    Reply
  8. Hi Ankit,

    Great post, however, I’m still confused on how the ads are published. I work with two third party agencies. I want agency A to be primary and agency B to fill in remaining impressions, however, if ads can not fill I want to place my own social media ads. Currently, I get empty white ads or public service announcement ads. I want to maximize my ad space without adsense.

    any suggestions…

    thanks

    Reply
  9. Thanks for sharing this awesome post with us. I ‘ll surely try this on my personal blog.

    Reply
  10. In orders settings, will i need to individually contact the company or just put some name? Kindly clarify. I have not any direct advertisers or ad networks other than Adsense, should I use DFP?

    Reply
    • If you don’t have any third party advertiser then put your name and your in house ads

      Reply
  11. I still doesn’t understand what is creative and how to make it?

    can anyone clear my question??

    Reply
    • Creative is just ads. Just follow instruction to crate it .

      Reply
  12. how to create responsive ads using google DFP? anybody can help me?

    Reply
  13. Nice tutorial for how to setup dfp and adsense but if can you please let me know how to make dfp ads responsive!

    Reply

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